Ferrar - Quirky and glorious handmade toys

Founded by Kerry Ferrar, a British designer with a background in graphic design, award-winning brand Ferrar is a collection of stunningly created design led things, for small and big people alike. Ferrar celebrates childhood and imagination, by creating enchanting and engaging lifelong companions to be taken on untold adventures. 
Sustainability and provenance is a very important part of their brand, and they have spent time sourcing fabrics that fit their ethos. 
Designed and handmade in Suffolk, the toys are suitable from birth, and will stand the test of time in an all too throwaway world.

Quick fire questions!

Who /what is your inspiration? As a child, I used to sit in my mum’s sewing room and make a few bits and bobs.

When we had children, I couldn’t find a contemporary doll so decided to try and make one myself! And so the seed was planted...

As a graphic designer, I’m a stickler for detail and crafting, and so designing and creating these products is an extension of that.

How did you get to where you are today? I did a graphic design degree in Bristol (a place I love) and then went on to work at the BBC there when I graduated.

I then moved to London (with my now husband) and worked for a couple of well respected design consultancies.

In 2006 we moved from Stoke Newington to Suffolk, with our 3 young children. We had both grown up in the countryside and so it felt quite a natural move.

In September 2018 I decided to focus on the products and was part of Top Drawer. I got a place in the Spotted area, for new up and coming brands, as was shortlisted for an award. Things has progressed naturally from there. 

What task do you prefer to delegate? I’m very happy to delegate paperwork! 

If we asked you to pick your favourite product, what would it be and why?This is a hard one, as it changes all the time… I tend to fall in love with the latest design! I think Sid crocodile is a current favourite. The linen he’s made from us such a beautiful green, and contrasts so well with his white felt teeth!

 What is the most exciting thing that has happened since you began your journey with Ferrar?  

A couple of things... last year I won a silver award at the Junior Design Awards, for best toy/gift brand. I’ve been shortlisted again this year, and wait to hear. And today I was sent a pdf of the Country Living Magazine Gift Guide, and Bob whale has been included which is amazing. Designing is such a personal thing, and so to get recognition helps with any impostor syndrome!

Which famous person would you love to buy your products and why? Unlikely, but Sir David Attenborough has always been a hero of mine. 

Do you prefer sketchbook or laptop? I use both in the design process, but ideas always start in the sketchbook.

Which is you favourite process  - Design or Make? Definitely design.

What do you use everyday that you wish you had designed? Anglepoise light. Beautiful, simple, timeless and long lasting.

What constitutes your perfect day off? We’re very lucky to live very close to the coast, so a dog walk along the beach with any of the family I can drag along is always a winner. (Preferably with fish and chips involved)

Do you have a favourite small brand you are loving at the moment? I love Theodore Children.. they make stunning heirloom hand knits for children, in gorgeous colours.

What profession other than your own would you like to attempt? I love animals and so probably something involving them.

Do you have a studio playlist? Boringly, no... I tend to listen to a bit of radio 1 in the morning, then move on to radio 4 in the afternoon!

Tea or coffee in the studio? Coffee, no question… but only in the morning.

What can we expect in the future? More animals... I have SO many ideas in my head, so I need to get them sampled. Im also looking at gift boxes, which would include an animal and other goodies! 

We passionately care about where our products come from and who makes them, so thank you to Kerry for taking the time to answer our questions.

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