Our Story

Championing independents. Celebrating originality.

Chilled Indigo, founded by Sarah & Michael Martin, is an online lifestyle store and destination for showcasing small, independent makers. We want to offer design-conscious individuals unique pieces that will stand the test of time.

Our ethos is originality - We passionately care about where our products come from and who makes them. We love a pared-back and simple lifestyle, where you choose to buy fewer, well-considered objects by talented makers of ceramics, textiles and wood, that you won't find readily available elsewhere. We strive to only stock goods which are produced in small batches (typically by hand), to provide you with unique and thoughtfully made goods that defy the throwaway culture. We have consciously chosen to step away from bigger brands with lifeless mass-production and instead champion individuality that comes from working with smaller makers. Please, check out our Meet the Makers section to learn more about each of our incredible artisans.

We believe people are becoming more conscious about their shopping habits and taking a more thoughtful approach to buying – So, as we ride the wave of uncertainty this year, it's more important than ever that we encourage others to 'shop independent' and focus on sustainability- because every purchase made from a small business like ours, really does make a difference to the lives of independent makers and small-batch artisans. 

We are staunched supporters of the Just A Card campaign and make a conscious effort to shop with other independent brands and retailers almost exclusively.


Chilled Indigo is more than just an online shop, it is about creating a platform for talented designers, makers and socially-responsible small brands to tell the stories behind their product, hopefully creating a stronger connection between the customer and the product. We want to be as transparent as possible about our products so you know where and how each has been made and can make the decision to support sustainability. Each thoughtfully considered object needs to compliment our collection and bring a richness to the shopping experience.  

We strive to be as environmentally-friendly as possible, constantly viewing areas where we can minimise any waste in our business. Where possible we try to reuse packaging and boxes that our makers use to send out their orders, and we would really appreciate it if our customers could also reuse the packaging they receive from us.

When sending orders we try to use as little packaging as possible, but fragile items will require robust biodegradable paper ‘bubble wrap’ to protect them during transit. To cut down on waste, we do not include paper invoices in our orders (unless specifically requested). Our stationary goods are all made from FSC certified paper stock. Small steps can make a big difference!

We hope you like our selection of lifestyle goods & enjoy shopping small with us.

Sarah & Michael x